A one-of-a-kind business boot camp expeRience

skucamp is the industry's only business-by-design boot camp, a one-of-a-kind, 3-day business planning experience designed to kick-start your calendar year.

This event is a deep-dive, with tools and worksheets, plus fabulous networking all within an inspiring destination. We’ve hosted skucamp in Palm Springs and New Orleans.

Details about the skucamp 2019 dates and location will be shared shortly.

skucamp is where the B-sides of our industry come to gather. The B-sides are where the hidden gems, the most original tracks, exist. We love skucamp.

Brandon Mackay
SnugZ USA

skucamp doesn’t feel like a conference you are forced to sit through for hours on end. It was enjoyable and a fantastic learning environment to be in.

Jillian Brandt
Whitestone Works

Past SpeakeRs

Hear from some of the marketing industry's most passionate and creative personalities. Walk away inspired and ready to tackle the rest of 2018.

skucamp sessions are filled with fabulous ideas, humor, reality checks, passion, the love of creativity, and genius ways to get your sh*t together! I'm surprised we didn't see a unicorn.

Angie Svec
Soul + Swag

Engaging, informative, thought provoking and inspiring! We left feeling that what we learned would definitely be valuable to our continued business growth.

Brent Hoskins
Selects Performance

Past schedule

In boot camp style, we’re offering a comprehensive series of in-depth workshops featuring tools, tips, worksheets, and more! Attendees will rotate between all workshops.

12:00 - 5:00pm

12:00 - 5:00pm

Arrival & Registration

Arrive in New Orleans, check into the Ace, grab your famous skucamp gift bag, connect with new and returning skucampers.

5:00pm onwards

5:00pm onwards

Cocktails & Opening Reception & Dinner (Alto Rooftop, Ace Hotel)

Celebrate the opening of skucamp in style at the Ace Hotel. Come dressed funky casual for an evening of good times with new and old friends.

7:00 - 8:00am

7:00 - 8:00am

skucamp Yoga/Mindfulness

Kick off your mornings of skucamp refreshed and renewed! Join Roni Wright for gentle, guided Yoga and Mindfulness practice. You will cultivate breath and body awareness as you move through Sun salutations, various postures based on the foundation of Ashtanga, and begin the journey of learning to be present.

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8:00 - 9:00am

8:00 - 9:00am

Breakfast

Brain food for business builders.

9:00 - 10:00am

9:00 - 10:00am

The Pumpkin Plan: How to Grow a Colossally Successful Business

In this session, Mike Michalowicz, author of the The Pumpkin Plan, (the book that Seth Godin said was for “the entrepreneur who was stuck at being a wandering generality instead of a meaningful specific”) will show you how to apply a few simple methods farmers use to grow colossal prize-winning pumpkins so that you can grow a colossally successful businesses.

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10:00 - 10:15am

10:00 - 10:15am

Break

Stretch those legs, grab a coffee, high-five a new friend, etc.

10:15 - 11:15am

10:15 - 11:15am

The Pumpkin Plan: How to Grow a Colossally Successful Business

In this session, Mike Michalowicz, author of the The Pumpkin Plan, (the book that Seth Godin said was for “the entrepreneur who was stuck at being a wandering generality instead of a meaningful specific”) will show you how to apply a few simple methods farmers use to grow colossal prize-winning pumpkins so that you can grow a colossally successful businesses.

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11:15am - 12:15pm

11:15am - 12:15pm

Easy Over Everything: Simplifying Your Sales Process

In this workshop, Jake will discuss how a commitment to keeping things simple will liberate your sales team and revolutionize your business.

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12:15 - 1:15pm

12:15 - 1:15pm

Lunch

1:15 - 2:15pm

1:15 - 2:15pm

Building a Company to Last and a Life to Love

In this workshop, Rod Brown, the Chief Financial Officer of MadeToOrder, Inc, will walk through his story of how he built a $25 million dollar distributorship by deploying the creative use of equity to retain and motivate significant contributors to grow your company. In addition to sharing his story about his growth, Rod will cover several essential ingredients to strong financial growth.

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2:15 - 2:45pm

2:15 - 2:45pm

Break

Stretch those legs, grab a coffee, high-five a new friend, etc.

2:45 - 4:00pm

2:45 - 4:00pm

Building a High-Performance Team

In this workshop, Catherine Graham, President and CEO of commonsku, will walk through the key factors to attracting, onboarding, developing, and retaining top talent.

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4:00 - 5:00pm

4:00 - 5:00pm

So You Suck at Content Marketing - It's Time to Suck Less

Today, we are at the beginning of a land-grab for content marketing real estate and, it’s more important than ever to have a personal brand that both resonates and relates. In this session, the two most prolific practitioners of content marketing in the promotional products industry will share why it matters, how they do it, and how it has achieved tangible (and profitable) results.

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5:00 - 6:45pm

5:00 - 6:45pm

Chill / Unprogramming

Space and time to relax, process your notes, share insights with friends, or take a break and explore the fabulous Ace.

6:45pm onwards

6:45pm onwards

Dine Around

Hit the town at several NOLA restaurants with smaller groups of skucampers.

7:00 - 8:00am

7:00 - 8:00am

skucamp Yoga/Mindfulness

Kick off your mornings of skucamp refreshed and renewed! Join Roni Wright for gentle, guided Yoga and Mindfulness practice. You will cultivate breath and body awareness as you move through Sun salutations, various postures based on the foundation of Ashtanga, and begin the journey of learning to be present.

Read Full Description

8:00 - 9:00am

8:00 - 9:00am

Breakfast

Brain food for business builders.

9:00 - 10:00am

9:00 - 10:00am

Path to the Cash!® Find New Revenue Faster

Caryn speaks from experience and provides practical, actionable information on what works (and what doesn’t) to accelerate sales results. Business leaders often report moments of clarity after attending Caryn’s seminars regarding blind spots in the sales process that have kept them from the success they deserve. When Business Development is done right, there is no limit to what can be accomplished.

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10:00 - 10:15am

10:00 - 10:15am

Break

Stretch those legs, grab a coffee, high-five a new friend, etc.

10:15 - 11:15am

10:15 - 11:15am

Path to the Cash!® Find New Revenue Faster

Caryn speaks from experience and provides practical, actionable information on what works (and what doesn’t) to accelerate sales results. Business leaders often report moments of clarity after attending Caryn’s seminars regarding blind spots in the sales process that have kept them from the success they deserve. When Business Development is done right, there is no limit to what can be accomplished.

Read Full Description

11:15am - 12:15pm

11:15am - 12:15pm

Inspirational Merchandising for High-Impact Sales

From color coordination to product styling, Melissa McCauley will walk you through the key creative concepts of merchandising, whether you are displaying for a tradeshow, a sales presentation, a catalog, or even for your social media. Learn how to study trends, forecast popular styles, and refashion your brand through inspirational merchandising.

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12:15 - 1:15pm

12:15 - 1:15pm

Lunch

1:15 - 2:15pm

1:15 - 2:15pm

Website Makeover: Transform Your Site into a Lead Gen Machine

You will walk away from this workshop with a roadmap for website renewal and an introductory lesson to the best tools in the digital business, including Screaming Frog, MOZ, Woorank, Raventools, Semrush, WebCEO, SpyFu, SEO Site Checkup, Seoptimizer, and Unbounce.

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2:15 - 3:15pm

1:15 - 2:15pm

From Passive to Passionate: Converting Customers into Raving Fans

Come ready to this workshop with a list of your top 20 contacts that can make or break your business so that you can begin to create an action plan and an effective loyalty program for your VIPs and beyond.

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3:15 - 3:45pm

3:15 - 3:45pm

Break

Stretch those legs, grab a coffee, high-five a new friend, etc.

3:45 - 4:45pm

3:45 - 4:45pm

Everything Turns Around: Living With And Leveraging Adversity

In this closing keynote, Craig will talk about how to turn adversity into opportunity and how to build a successful company against all odds and despite all setbacks.

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4:45 - 5:30pm

4:45 - 5:30pm

Your 2019 Roadmap: A skucamp Wrap-Up and Strategy Session

You’ll learn about the trends, technology, innovation, and creative business models that are leading tomorrow, today, and you’ll walk away with an actionable to-do list from our speakers, plus, a clear outlook on how to thrive into the future.

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5:30 - 7:00pm

5:30 - 7:00pm

Chill / Unprogramming

Space and time to relax, process your notes, share insights with friends, or take a break and explore the fabulous Ace.

7:00pm onwards

7:00pm onwards

Closing Party - Bowling! (Fulton Alley, 600 Fulton St, New Orleans)

Sponsored by our friends at SanMar and T-shirt Tycoon, we will close out skucamp in style at Fulton Alley, NOLA's hip bowling alley and games mecca. There will be plenty of Louisiana delicacies, drinks and shenanigans.

fRequently asked questions

What type of job role is skucamp designed for?

skucamp is designed for the owner, C-level manager or senior level staff within a supplier or a distributor. If you are on the upswing of your career and are making waves in your organization, you should be at skucamp.

Tell me about the schedule

Here’s what the schedule looks like

Sunday Sept 30
12-5 pm - Registration
5pm onwards - opening mixer and dinner

Monday Oct 1
9am-5pm - classes and workshops
6:30pm onwards - dine around

Tuesday Oct 2
9am-5pm - classes and workshops
6:30pm onwards - closing mixer and dinner

Wednesday Oct 3
Depart NOLA

What do I wear at skucamp?

skucamp is very casual … funky casual if you will. Dress for comfort, leave the formal suits and gowns at home. Air conditioning indoors may make it cool for some people so dress accordingly. Evenings may be cooler so bring a layer for any outdoor events.

Is there a cancellation policy on my skucamp tickets?

Yes, we will issue a full refund if you cancel before August 1, 2018. There are no refunds after August 1, 2018.

What should I pack?
  • Laptop and/or tablet (for the workshops)
  • Comfortable clothes
  • Bathing suit (there’s a rooftop pool)
  • Running shoes (if you like to run)
  • Warm layer (historical low is 67F at night)
  • Camera
  • An open mind ready to embrace learning and adventure!
What’s included in my registration fee?

Your registration fee includes all workshops, entertainment, gifts, drinks and most meals. Travel to/from New Orleans and hotel costs are not included.

Included meals:

  • Sept 30 - cocktails/dinner/drinks
  • Oct 1 - breakfast, lunch, snacks (dine-around dinner is not included)
  • Oct 2 - breakfast, lunch, snacks, dinner/drinks
How does the dine-around work?

skucamp is all about the power of connections and meeting new and interesting people. One of the ways we will do this is by having a dine-around on our 2nd night, October 1. We will assign small groups of 8-12 people to a specific restaurants in town. When you register for skucamp, we ask you for your dietary restrictions and what types of restaurants you prefer. This will help us match people so you enjoy a wonderful meal with great people.

Note: the cost of your dinner for the dine-around is not included in your registration fee. You will pay for your meal at the restaurant on October 1.

What costs are excluded?

Travel to/from New Orleans and hotel accommodations are excluded. The cost of the dine around for dinner on Oct 1 is also excluded.

When should I arrive/depart?

Skucamp will have 2 full days of content this year. We encourage you to arrive before 5pm on September 30th so you are checked in and registered for our kick-off that evening. skucamp ends after our closing dinner on October 2nd. We recommend catching a flight the morning of October 3rd.

What's the difference between skucon and skucamp?

skucamp is our multi-day conference format, whereas skucon is our 1-day event before The PPAI Expo.

Both events are quite complementary and we encourage you to check out both! skucamp is a multi-day workshop based business bootcamp where we focus on business planning for 2019. skucon is more keynote driven where we focus on education, networking and inspiration (not to mention a great way to get the creative juices flowing for the new year).

We will announce our skucon plans in the summer. For now, you can pencil in Jan 13, 2019 for skucon Las Vegas.

ace hotel, new oRleans

600 CARONDELET STREET, NEW ORLEANS, LA 70130
  • Sunday, Sept 30 - Wednesday, October 3rd, 2018

Contact Us

If you have any questions, drop us a line at skucamp@commonsku.com

pResenting sponsoRs

skucamp is made possible because of the generous support of our vendor sponsors.

content sponsoR

association sponsoR

suppoRting sponsoRs