A One-of-a-Kind Business Boot Camp Experience

From Palm Springs to New Orleans to Pittsburgh to Austin, each skucamp is a one-of-a-kind promotional products industry boot camp experience created to kick-start your calendar year!

Led by entrepreneurial eccentrics, industry independents, as well as outside experts, these high-impact lessons from the trenches will help you take a deep-dive into multiple aspects of building a successful distributorship, from reinventing your brand, commissions, creative merchandising, scaling your business, and much more.

I loved the variety of topics, no two talks were the same.”

Rachel Minogue,
Monarch & Company

There is something for everyone at skucamp!

Edward Chow
Redwood Classics Apparel

Meet Our Speakers

Hear from some of the promotional products industry's most passionate and creative personalities. Walk away inspired and ready to tackle the year ahead.

skucamp is an amazing chance to surround yourself with the most extraordinarily creative people out there.

Kate Plummer
Clearmount

The sessions at skucamp are inspirational and actionable. In addition to business value, these have LIFE values that I will carry with me.

Eric Granata
ROBYN

Schedule

In boot camp style, we’re offering a comprehensive series of in-depth workshops featuring tools, tips, worksheets, and more! Attendees will rotate between all workshops.

12:00 - 4:00pm

12:00 - 4:00pm

Arrival & Registration

Arrive in Austin, check into the South Congress Hotel, grab your famous skucamp gift bag, and connect with new and returning skucampers by the pool!

6:00 - 9:00pm

6:00 - 9:00pm

skucamp Opening Party

Celebrate the opening of skucamp with dinner, drinks, fun and games at the South Congress Hotel.

6:30 - 7:30am

6:30 - 7:30am

Run Club

Clear out the cobwebs and join us for a run as we check out beautiful Austin on foot! All levels welcome. This is a great way to kickstart a day of learning and inspiration.

7:30 - 8:50am

7:30 - 8:50am

Breakfast

8:50 - 9:00am

8:50 - 9:00am

Opening Remarks

9:00 - 11:00am

9:00 - 11:00am

From Hiring to Inspiring - How to Build A Kickass Team!

We've all seen those teams - the ones where everyone is full of energy, full of ideas and working their best. How did they get that way and how can you create a team like that? This session explores the three key areas for ensuring you create a kickass team: 1) Hire the right people, 2) Introduce them into the culture the right way, and 3) Inspire them to bring their A-game to work!

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11:00 - 11:30am

11:00 - 11:30am

Building & Leading a Values-Based Organization

Yvonne and Anna are going to take you through a first-hand account of what it’s like to build and lead a values first organization and why values like “integrity” and “honesty” aren’t a stand-alone in creating and maintaining a strong culture. Having a clear set of values can be transformational to teams and, if used consistently, will lead to an increased level of accountability, autonomy, confidence, and provide motivation from within. They will share their challenges and successes, things to consider if you want to take this approach, how to create (or update) your own values whether you are a team of 1 or 100, and will leave you with an additional bonus tool for having tough conversations when values get broken.

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12:00 - 12:30pm

12:00 - 12:30pm

Going for the Gold with No Plan B

Soul & Swag was developed out of a slap in the face, a kick in the ass and a wing and a prayer. A mother-daughter duo, Angie & Cola Svec signed up for the crazy house in May of 2017 with grandiose “gold medal” goals. As a seasoned startup, they describe their launch as if they hopped in a car and stole it. Through a rustic and modern studio space, a whole lot of networking, and a weekly video series called “Above the Bar,” they have quickly built an experiential brand. As hosts to numerous soirees, they tap into their event planning, catering and mixologist skills to entertain clients and curate VIP experiences. With athletic mindsets and a beautiful combination of wise eyes and fresh eyes, they stay curious and believe that every day is an opportunity to create a masterpiece or do epic shit, either way, it results in no Plan B.

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12:30 - 1:30pm

12:30 - 1:30pm

Lunch

1:30 - 2:15pm

1:30 - 2:15pm

Sales Growth Breakout

A lightning-round masterclass in sales! The collective wisdom of some of the most successful salespeople in the business, all shared within one breakout session. Prompted by our trigger-questions, we’ll amp your sales with the best tactics and tips from the community, from fast-growth hacks to growing existing clients, to prospecting for new biz, discovering new markets, and more. Come prepared to learn, share, and grow!

Breakout format: And don’t worry about choosing which topic! Our breakouts are structured so that each group will be speaking about the same topic at the same time, and each group will be pre-assigned. Just show up, ready to listen, ready to share!

2:15 - 3:00pm

2:15 - 3:00pm

Marketing Breakout

Marketing is sales on steroids! What’s your most successful marketing tactic to-date? Which marketing tactic leads to six-figure growth? Do you have a consistent strategy and a dedicated marketing discipline inside and outside your biz? How can refined marketing messaging amp growth? All these ideas (and more!) will be shared as we extract real-life marketing stories from the trenches!

Breakout format: And don’t worry about choosing which topic! Our breakouts are structured so that each group will be speaking about the same topic at the same time, and each group will be pre-assigned. Just show up, ready to listen, ready to share!

3:00 - 3:30pm

3:00 - 3:30pm

Break

Stretch those legs, grab a coffee, high-five a new friend, etc.

3:30 - 4:15pm

3:30 - 4:15pm

TwelveNYC: A Global Story

In November 2019 they were recognized by Crain’s as one of the fastest-growing businesses in NYC. From $8 million in 2015 to now over $40 million in revenue, and with three global offices in Hong Kong, Brooklyn, and London, TwelveNYC has skyrocketed into a highly respected merchandise agency but it was no overnight success story. In this session, led by Chief Operating Officer, Brandon Conovitz, Brandon will share the TwelveNYC journey with a special glimpse into how they develop creative for their clients, how they structure their teams, the keys they’ve discovered to creative sourcing, how to be a supply-chain “first responder,” and the projects that have endeared them to clients like Estee Lauder, Anthropologie, SoulCycle, Sephora, Google, DIOR, and more. Join us as we get a special glimpse inside one of the most progressive leaders in branded merchandise today.

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4:15 - 5:00pm

4:15 - 5:00pm

Experiential Marketing: Changing Actions and Beliefs

In 2019, Adweek declared Advoc8 the fastest growing agency in the U.S. and the second fastest-growing agency in the world. In three short years, they have achieved numerous accolades: finalists in Ernst & Young’s Entrepreneur of the Year, Chief Marketer’s list of the best engagement and activation agencies, Event Marketer's Best Places to Work, and numerous other experiential marketing awards. In this session, co-founder and Managing Director Ben Adams will share insights into how they grew from a product-specific promotional company to project-specific problem solvers, weaving together their multi-disciplined approach from research and strategy, to experiential events, design, video creation, and branded merchandise. Ben will also share how they spec work for clients as an agency and how they’ve developed their mission to make the world a better place by planning strategic experiences that change people’s actions and beliefs.

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5:00 - 7:00pm

5:00 - 7:00pm

Chill / Unprogramming

Space and time to relax, process your notes, share insights with friends, or take a break and explore the fabulous South Congress Hotel.

7:00 - 9:00pm

7:00 - 9:00pm

Dine Around

Hit the town at several Austin restaurants with smaller groups of skucampers.

6:30 - 7:30am

6:30 - 7:30am

Run Club

Clear out the cobwebs and join us for a run as we check out beautiful Austin on foot! All levels welcome. This is a great way to kickstart a day of learning and inspiration.

7:30 - 8:50am

7:30 - 8:50am

Breakfast

8:50 - 9:00am

8:50 - 9:00am

Opening Remarks Day 2

9:00 - 9:45am

9:00 - 9:45am

Unlocking Your Ingenious Self

Distributors in this business are ingenious: they take a product that virtually anyone can get and craft a unique, emotional experience for their customers that no one else can emulate. That’s what the best sales teams do for their clients every day. But more and more, clients are asking for even more custom creative solutions. How do you unleash even more of your personal creativity ? How do you amplify your creative work as a team by brainstorming better? How do you cultivate a creative lifestyle that captures more ideas? In this session, we'll look at how to do more creative work that drives innovation, producing thought-provoking ideas for your customers. You'll learn that every product is a canvas, an opportunity for you to trigger an emotional reaction that is sustainable and powerful. And you’ll discover more about your unique signature. Heighten your creative awareness, boost your brainstorming, and collaborate more intelligently!

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9:45 - 10:30am

9:45 - 10:30am

Marketing by Fire!

Where real-world challenges meet laser-focused consulting! Successful marketing is the art and science of making your brand stand out in a sea of sameness, independent of the size of your boat! Join us in this session of rapid-fire ideas as Sam Brown takes critical marketing challenges from a panel of both distributors and suppliers of multiple sizes, and applies strategic and tactical solutions. It’s a round-robin session of trading tactics and solving problems and you are guaranteed to take away something you can use to propel your boat forward!

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10:30 - 11:00am

10:30 - 11:00am

Break

Stretch those legs, grab a coffee, high-five a new friend, etc.

11:00 - 11:30am

11:00 - 11:30am

How a Design-Focused Mindset Turns Random Ideas into Reality

From product selection and art choices to logistical magic and team development, by embracing a design-mindset, you can weave ordinary, solo ideas into an orchestra of extraordinary music. And as the conductor, the orchestra looks to you for your passion and understanding of the task on hand so they can be confident with their craft. In this session, Winston Lo will walk through his design-focused way of thinking that has built Creative Boulevard into a respected agency.

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11:30 - 12:00pm

11:30 - 12:00pm

Incubating the Next Generation of Promo

Isaac Hetzroni is the CEO and founder of Imprint Genius, a team of all college students who are incubating their way through innovation. From deploying technology in “physi-dig” (physical-digital) campaigns to building sustainability calculators to developing more eco-conscious promotions, Isaac and his team are at the forefront of incubating ingenious ideas that propel the medium of promo forward. Join Isaac in this talk as he walks through some of the campaigns and experiences he and his team have built as they seek to build the next generation of branded merch. "We're here to break things and take risks.”

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12:00 - 12:30pm

12:00 - 12:30pm

You Can See Clearly Now: Planning for Sales Success

From the secrets to successful client reviews for sales forecasting, to the power of the weekly sales dashboard and more, Nate Bailey will walk you through the metrics they measure that have greatly contributed to their success and transformed his personal growth from a sales exec to CEO. “I do not geek out on this stuff because, by nature, I’m a sales guy,” said Nate, “but this is our story about how we were able to learn to live by the numbers and scale dramatic growth, it’s all about planning for success.”

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12:30 - 1:30pm

12:30 - 1:30pm

Lunch

1:30 - 2:15pm

1:30 - 2:15pm

Operations Breakout

Operations is the backbone of your business, from financing orders to wiser AR/AP management, to e-commerce engines, collaborating better with suppliers and order production: In yet another lightening-round of ideas, we’ll guide the room with questions but take our topical cues from the group as we focus on a variety of topics geared towards amping your ops.

Breakout format: And don’t worry about choosing which topic! Our breakouts are structured so that each group will be speaking about the same topic at the same time, and each group will be pre-assigned. Just show up, ready to listen, ready to share!

2:15 - 3:00pm

2:15 - 3:00pm

People Management Breakout

Want to sharpen your recruiting? Enrich your culture? Revise your compensation for stronger sales results? The people management breakout is all about supercharging your team for optimum performance. We’ll spark the discussion with fire-starter ideas and keep the momentum going by asking you to share your wisdom on how to work better, stronger, and smarter together!

Breakout format: And don’t worry about choosing which topic! Our breakouts are structured so that each group will be speaking about the same topic at the same time, and each group will be pre-assigned. Just show up, ready to listen, ready to share!

3:00 - 4:15pm

3:00 - 4:15pm

Driving Sustainable Change as a Distributor

Distributors: Are we making a grave mistake by putting the expectations for sustainability solely on the shoulders of the suppliers? After all, the market drives real change and if distributors drive and seek more sustainable solutions, supplier solutions will follow. In this session, we’re going to explore what it means to be a conscientious distributor, from building sustainable promotions, choosing sustainable packaging options, building conscientious campaigns, and being the change we wish to see in the world by being proactive with sustainability.

4:15 - 5:00pm

4:15 - 5:00pm

Rightsleeve from Startup to Sale: How to Maximize Value in your Distributor Business

When Mark and Catherine Graham sold Rightsleeve in 2019, they accomplished what many entrepreneurs hope: Start up a business you love and eventually sell it for a profit. But what happens at the beginning and the end is just the first and final chapter, the real entrepreneurial story is in the ups and downs, the multiple decisions made on the mountaintops and well as in the valleys. In this exclusive session only at skucamp, Mark and Catherine Graham will share the distinct phases their business went through as they grew and eventually sold Rightsleeve.

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5:00 - 7:00pm

5:00 - 7:00pm

Chill / Unprogramming

Space and time to relax, process your notes, share insights with friends, or take a break and explore the fabulous South Congress Hotel.

7:00 - 10:00pm

7:00 - 10:00pm

Closing Party!

Venture into the Austin night for a closing party filled with fun, music, food and adventure. Raise a toast with your new friends to close out skucamp 2020 in style.

Frequently Asked Questions

Who is skucamp designed for?

skucamp is designed for the owner, C-level manager or senior-level staff within a supplier or a distributor. If you are on the upswing of your career and are making waves in your organization, you should be at skucamp. skucamp is only open to distributor and supplier customers on the commonsku platform.

What is the schedule?

We have not yet released the final schedule, but the following will give you an idea of how you’ll spend your time at skucamp.

Sunday, September 13, 2020
12-4 pm - Registration
6 pm - onwards - Opening Party (drinks & dinner)

Monday, September 14, 2020
9 am - 5 pm - Classes and Workshops
6:30 pm - onwards - Dine Around

Tuesday, September 15, 2020
9 am - 5 pm - Classes and Workshops
6:30 pm - onwards - Closing Party (drinks & dinner)

Wednesday, September 16, 2020
Depart Austin

What do I wear at skucamp?

skucamp is very casual … funky casual if you will. Dress for comfort, leave the formal suits and gowns at home. Air conditioning indoors may make it cool for some people so dress accordingly. Evenings may be cooler so bring a layer for any outdoor events.

Is there a cancellation policy on my skucamp tickets?

Yes, we will issue a full refund if you cancel before August 1, 2020. There are no refunds after August 1, 2020.

What should I pack?
  • Laptop and/or tablet (for the classes/workshops)
  • Comfortable clothes
  • Running shoes & workout gear (we will have a run club each morning)
  • An open mind ready to embrace learning and adventure!

  • Be sure to leave some room for all the amazing skucamp swag you’ll receive! Here is our gift collection from skucamp Pittsburgh to give you a sense of the wonders that await you :)


What’s included in my registration fee?

Your registration fee includes all workshops, entertainment, gifts, drinks, and most meals. Travel to/from Austin and hotel costs are not included.

Included meals:

  • Sept 13 - dinner/drinks
  • Sept 14 - breakfast, lunch, snacks (the cost of the dine-around dinner is not included)
  • Sept 15 - breakfast, lunch, snacks, dinner/drinks
Can I bring my spouse or significant other to skucamp?

While we have no issues with your spouse/significant other joining you on your trip to Austin, skucamp is a business planning boot camp and our events provide networking opportunities for other skucamp attendees in the promotional products industry. If your spouse/significant other works in the promotional products industry, they can register as an attendee and join us for the entire event. If your spouse/significant other is not part of your business or the promotional products industry, please note we are not able to accommodate them at the event (meals, sessions, socials, gift bags etc) because of capacity constraints.

How do I book my hotel room?

We have special rates ($246.71/night + tax) for skucamp attendees from Sept 13-16 at the South Congress Hotel in Austin. Please book your rooms here.

A minimum of 3 nights is required.

If you wish to book additional nights, please call the hotel 512.920.6405 and provide the skucamp booking code. Note that the special rates do not apply for rooms booked outside Sept 13-16.

Note: there is a 7 day cancellation policy at the hotel (no refunds on the room if cancelled 7 days before the event).

How does the dine-around work?

skucamp is all about the power of connections and meeting new and interesting people. One of the ways we do this is by having a dine-around on our 2nd night, September 14. We assign small groups of 8-10 people to various restaurants in town.

Note: the cost of your dinner for the dine-around is not included in your registration fee. You will pay for your meal at the restaurant on September 14.

What costs are excluded?

Travel to/from Austin and hotel accommodations are excluded. The cost of the dine-around for dinner on September 14 is also excluded.

How is skucamp different from your other events?

Each of our events is designed with different themes in mind. Many people will attend all events as they all offer something unique.

skucamp is a 3-day business planning boot camp for executive-level distributors and suppliers to plan their year ahead.

skucon focuses on high-level education and inspiration for any role, distributors or suppliers. It is hosted the day before the PPAI Expo in Las Vegas.

commonsku University is a half-day education session for distributors and supplier customers of commonsku to learn how to use the platform more efficiently held at the PPAI Expo in Las Vegas.

When should I arrive/depart?

We encourage you to arrive before 5 pm on Sunday September 13th so you are checked in and registered for our kick-off party that evening.

skucamp ends after our closing party on September 15th. We recommend catching a flight on the morning of September 16th.

South Congress Hotel, Austin

1603 S Congress Ave, Austin, TX 78704, United States
  • Sunday, September 13th - Wednesday, September 16th, 2020
  • Special room rates for Sept 13-16 = $246.71/night + tax
  • A minimum of 3 nights is required.

Please book your rooms here.

If you wish to book additional nights, please call the hotel 512.920.6405 and provide the skucamp booking code. Note that the special rates do not apply for rooms booked outside Sept 13-16.

Note: there is a 7 day cancellation policy at the hotel (no refunds on the room if cancelled 7 days before the event).

Contact Us

If you have any questions, drop us a line at skucamp@commonsku.com

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