Stephen Musgrave is the Director of Corporate Sales for RightSleeve. Headquartered in mid-town Toronto, Stephen leads an eclectic (largely millennial) team who creates innovative, design-driven merchandise for many well-known tech clients. RIGHTSLEEVE has received numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, Counselor’s Best Places to Work, and PPPC Awards. As a musician and artist, Stephen brings a unique perspective to the business, developing a wide array of improvisational, creative solutions for his customers while building a young, imaginative team in one of the most respected distributor companies in the industry.
Millennials drive $200 billion in buying power and lead a majority of our trends, from fashion to fitness to technology. They also have healthier work life balances, a tremendous work ethic, a strong sense of purpose, and a desire to belong. This session isn’t about how to speak down to a younger generation, it isn’t about how to manipulate social media as a communication ploy to reach young professionals, it’s about driving real change in your business by connecting with the powerful millennial minds of your customers and colleagues. In this workshop, you will learn: