Ruth veRveR

Ruth Verver MAS has over 15 years of operations and marketing experience. She jumped into the industry right after college, working for a distributor in a sales support role and then climbing up to the position of operations manager. Ten years ago she co-founded Paperclip Promotions, where she loves marketing, managing the day-today and watching the company grow.

Ruth is an educational speaker and has served on the board for her regional association and has been an active member on many committees for the Promotional Products Association International. She volunteers on a committee for our local WBENC chapter, the Red Cross, and sits on the board for Hays County Drive a Senior.

Her favorite holidays are Halloween and super bowl sunday, and one day hopes to go in a shark cage underwater to get close to a great white! She is married to her high school sweetheart, loves animals, and believes we should all find a way to learn, love and laugh a little each day.

From Passive to Passionate: Converting Customers into Raving Fans

You believe in the power of promo, but are you actually using it to transform customers into raving fans? Doing so means higher margins, bigger orders, and stronger lifetime values, but how do you engage and excite your customers so that they become fanatical about your brand? In this workshop, Ruth will walk through examples of brands with the most loyal fans, highlighting experience over product/service and helping you understand how the promotional products are an experiential marketing tool when used with the right touch points. Come ready to this workshop with a list of your top 20 contacts that can make or break your business so that you can begin to create an action plan and an effective loyalty program for your VIPs and beyond.