Nicole Hite is the Channel Marketing Manager for popular retail brand RuMe, Inc. RuMe is a provider of premium, everyday accessories geared toward creating an organized way of living. Launched on Earth Day, Colorado based RuMe, short for ReUseMe, designs consumer products that deliver on the growing needs of environmentally conscious consumers who don't want to sacrifice style and functionality for sustainability. Since its launch in 2010, RuMe’s product line has evolved into a complete lifestyle collection that focuses on functional innovation and self-expression through colorful patterns and customization.
Millennials drive $200 billion in buying power and lead a majority of our trends, from fashion to fitness to technology. They also have healthier work life balances, a tremendous work ethic, a strong sense of purpose, and a desire to belong. This session isn’t about how to speak down to a younger generation, it isn’t about how to manipulate social media as a communication ploy to reach young professionals, it’s about driving real change in your business by connecting with the powerful millennial minds of your customers and colleagues. In this workshop, you will learn: