Mike Michalowicz

By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.

Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

The Pumpkin Plan: How to Grow a Colossally Successful Business

Just as almost every pumpkin farmer grows ordinary Halloween carving pumpkins, most entrepreneurs grow ordinary, unremarkable businesses. Yet by tweaking their approach in small ways, farmers can grow giant, prize-winning pumpkins that get all the attention and press coverage.

In this session, Mike Michalowicz, author of the The Pumpkin Plan, (the book that Seth Godin said was for “the entrepreneur who was stuck at being a wandering generality instead of a meaningful specific”) will show you how to apply a few simple methods farmers use to grow colossal prize-winning pumpkins so that you can grow a colossally successful businesses and learn how to keep more of the cash in the process:

Highlights from Mike’s session will include step-by-step instructions on how to: