Mark Graham is the founder of RIGHTSLEEVE, one of the industry’s leading creative promotional products agencies. Mark is also the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).
Millennials drive $200 billion in buying power and lead a majority of our trends, from fashion to fitness to technology. They also have healthier work life balances, a tremendous work ethic, a strong sense of purpose, and a desire to belong. This session isn’t about how to speak down to a younger generation, it isn’t about how to manipulate social media as a communication ploy to reach young professionals, it’s about driving real change in your business by connecting with the powerful millennial minds of your customers and colleagues. In this workshop, you will learn: