Born in Russia, Jake and his family immigrated to the United States when he was 3 years old with $500 in their pockets. With his aunt as their sponsor, they lived in a 1 bedroom apartment with another family of 4.
Raised in the Chicago suburb of Northbrook, Jake knew his whole life he would be in sales. He feels his only real talent is being able to read and understand people. At 15 years old (1 year before you are legally able to work in Illinois), Jake was hired for a job at Circuit City part time. In his first year, he had the second largest sales volume in the store, and by 16, he had the highest warranty sales. Just into college, Jake was recruited by a real estate developer and then by the GM of a Nissan dealership, where he achieved the highest volume in sales every month since his hire.
In 2006, Jake joined Axiz Group. Under the guidance of the company owner, Joel Gross, he learned all about the promotional products industry. After realizing the industry was veering online, Jake convinced Joel to give him a small investment to start what we now know as Promodealer. Jake borrowed a book on HTML coding from a friend and brought in $10,000 on the first day the website was live. Within 2 years, Promodealer was generating over $5,000,000 per year in annual revenue with over 60,000 accounts and a 90% re-order rate. In 2008, he graduated from DePaul with a degree in Marketing.
In the past 11 years, Promodealer has grown from 1 employee to 15 and caters to clients such as: Jack Links, Warner Bros, MillerCoors, Melia Hotels International, Fidelity Investments, the Super Bowl Hosting Committee, 5 Hour Energy, and many many more.
Jake resides in downtown Chicago with his wife, Inna and his imaginary dog. As excited as ever about the direction of the promotional industry, Jake wants to see PromoDealer grow into a top distributor, and help develop the industry as a whole.
The client isn’t actually the most important person at the sales table; it’s actually the people representing your company: your sales team. Your sales team needs just as simple a process to sell your product as your clients need to buy it.
Many distributors overcomplicate, not only the customer journey but, the selling journey. It’s critical we understand the necessity of simplifying the process on both sides of the table.
In this workshop, Jake will discuss how a commitment to keeping things simple will liberate your sales team and revolutionize your business, including: