Eric Granata is the ecommerce director at Robyn and SwagExpert, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and collateral printed materials through private-label, ecommerce company stores. ROBYN is a PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and was recognized three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., plus, has twice been featured in ASI’s Counselor magazine as one of the Best Places to Work. As the founder of Screen Four Solutions, Eric has been at the forefront of ecommerce and technology, building a variety of apps, B2C and B2B stores, as well as a variety of digital solutions for brand asset management.
e-Commerce is for everyone. It’s no longer the sole domain of the giants in the business. Innovative distributors are carving unique niches with e-commerce and connecting with their customers in surprising ways. They are also developing tactics and a multi-digital approach within their e-commerce environments that lead to big opportunities. In this session, you’ll hear from some of the leaders in the commerce space whose tactics and success will both surprise and inspire you to think different about ecommerce. It’s both a glance into the future (chatbots, AI, voice recognition, uberization possibilities, and more) as well as a practical discussion on how digital selling opportunities are all around us, if we will look, learn, and apply. Topics include: