Catherine Graham is the President of RIGHTSLEEVE and CEO of commonsku. RIGHTSLEEVE has received numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, Counselor’s Best Places to Work. Catherine has been named PPB’s Best Boss and an ASI Rising Star. RIGHTSLEEVE received the Dell Small Business Excellence Award in 2009 for its technological innovations, the foundation of which became commonsku in 2011.
Catherine has played a variety of roles prior to RIGHTSLEEVE and commonsku. She spent several years doing financial planning for fast-track individuals and entrepreneurs at TD Bank. She then went on to pursue an MBA at the Rotman School of Management during which time she joined the fledgling eBay Canada as employee #4 and launched two categories in the Canadian marketplace. After leaving eBay, Catherine worked as a management consultant at A.T. Kearney, working with Fortune 100 companies in a wide variety of areas including merger integration, marketing strategy and operational efficiencies.
Outside of work, Catherine is a mother to 3 children ranging in age from 11 to 6 years old and sits on a variety of boards and committees in the non-profit space, including the Canadian Merit Scholarship Foundation. She is also involved in a variety of initiatives and organizations in the entrepreneurial space, including serving on Dell’s Global Entrepreneur in Residence Advisory Board and acting as a mentor for Futurepreneur.
To grow exponential sales, a successful promotional products distributorship relies on the architecture of an interdependent team, and assembling and empowering the right team requires a few key strategies. In this workshop, Catherine Graham, President and CEO of commonsku, will walk through the key factors to attracting, onboarding, developing, and retaining top talent including: