bill petRie

Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president.

A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.

Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the immediate past president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is Vice President of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference.

So You Suck at Content Marketing - It's Time to Suck Less

Today, we are at the beginning of a land-grab for content marketing real estate and, it’s more important than ever to have a personal brand that both resonates and relates. In this session, the two most prolific practitioners of content marketing in the promotional products industry will share why it matters, how they do it, and how it has achieved tangible (and profitable) results. This session will also include a hands-on workshop so each skucamper will stumble out of New Orleans with a detailed map on how to get started including: